Chaos Is My Comfort Zone. Clarity Is My Deliverable.
My name is Amber Coles, and I am the founder of Jennuine Raydiance, based in Richmond, VA.
My professional journey, which includes my time working in television news, gives me a unique lens. I am an expert at operating in chaos, which means I know exactly how to step in, cut through the noise, and deliver the clear, urgent structure your team needs so you don't have to.
I specialize in helping mission-driven organizations achieve genuine clarity, sustained capacity, and measurable impact, powered by my superpower: seeing what others miss. As one character on a show I watched once put it, "Just because you have eyes, don't mean you always see." I use that insight to find the hidden friction, the critical story, and the efficient path that leads directly to your mission's success.
Jennuine Raydiance
Jennuine Raydiance was born from a love of helping good people do good work. Inspired by two women who devoted their lives to serving others, the name carries a legacy of purpose, generosity, and impact that I’m proud to continue.
Whether you need help shaping your message, building your online presence, or executing meaningful projects, I take care of the details so you can focus on your mission.
How I Work
I have worked in news for a number of years and have always been a person who hates to be idle. I pride myself on being efficient, quick and inquisitive. My mind is always working to find out how I can do more than is expected.
My Capabilities
I love to write. It is my superpower, but I have learned a bevy of things throughout my career. Use me for all your copywriting, public relations, social media, basic design, marketing strategy, video production and photography needs.
Get in Touch
Shoot me an email if you want to chat further!